Wannabe Feminism
The Spice Girls represent “bustier feminism” in the 90s. It is no accident that Enlightened Sexism, Susan J. Douglas’s new book, opens with a discussion of this band. They represent the negation of feminism by commercial cooptation. The Spice Girls are the pinnacle of Girl Power and bustier feminism. They placed Girl Power, a frosted cupcake of an ambiguous message about feminism, front and center in the public imaginary at the turn of the century. According to Andi Zeisler’s Feminism and Pop Culture, the Spice Girls and the Girl Power they promoted were a “shorthand for a kind of a diet feminism that substituted consumer trappingsRead More →