Facebook feed changes and you
for advertisers. Don’t panic. This is only for public status posts. Still, it’s a huge mass of data for marketing experts to play with.
So, to summarize the reason for all these changes made under the alibi of reducing information overload (stolen from ReadWriteWeb):
1. Get more people sharing information.
2. Figure out how to create a personalized, high-value view of all that information by sufacing the most important updates for each user.
3. Profit.
I think in the end what’s most irksome to people is that Facebook made these changes without informing users how to navigate them. What’s become more bothersome to me now that I’ve learned about the changes is the way that Facebook violated transparency, which is supposedly a cultural more for web 2.0. Instead these changes and our passive-aggressive reaction to them simply prove Sherry Turkles notion that we now take things at “interface value” instead of trying to understand what’s beneath the surface.
Related posts:
HA! I have to laugh at the statement, “They blame us for the change: Facebook claims that these changes were prompted by user feedback and the point is to reduce information overload.” What has happened is the COMPLETE OPPOSITE! Now we have TOO MUCH INFORMATION and most of it is the kind that most users DON’T WANT TO SEE and that is “Friend added friend” and “friend plays game and how many things he has” is the most USELESS things to see on FB now! If they (Facebook) did this to REDUCE information overlaod, THEY BLEW BIG TIME AND 99% of users I have talked too HATE IT HUST AS MUCH. See the Facebook group “Change Facebook Back To Normal!!” It has over 1.76 MILLION on there AND NOT ONE OF THEM LIKE THE NEW SYSTEM WHATSOEVER. Also digging a bit deeper and reading Facebooks own Privacy Policy we can see that Facebook is COMPLETELY VIOLATING it’s own privacy policy, Where
in your privacy settings does it say every single friend will be
notified on what friends you added in their news feed? It doesn’t! In
fact, the added friend setting (in privacy settings) says it applies to
YOUR wall as Recent Activity. This Facebook change violated their
privacy setting/rule. Not nice Facebook!
Yep!